36 - Exploring the Revolutionary Benefits of Pickle Juice with The Pickle Juice Company's Filip Keuppens

Your host, Ryan Weiss, talks with the Executive Vice President of The Pickle Juice Company, Filip Keuppens. For Filip and his team at the Pickle Juice Company, their mission is to create sustainable, relevant solutions that genuinely matter. Their unique go-to-market strategy blends traditional consumer packaged goods (CPG) theories with mission-based and experiential approaches. But it's not just about the product—it's about making a difference.The Pickle Juice Company has achieved something extraordinary: a 100% efficacy rate in alleviating muscle cramps within 82 seconds of ingestion. This is a monumental feat, considering that muscle cramps affect roughly 50% of people, from elite athletes to those who experience nighttime leg cramps.To learn more about Filip's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Ryan's work? Check out his website at https://www.epsoptics.com/.