36. From Hype to Everyday Impact: The Real AI Revolution in Pharma

In this episode of The Business of AI, James Turnbull, Founder and Managing Director of Camino Communications, explores how artificial intelligence is reshaping communication in the pharmaceutical and healthcare industries. James shares his journey from studying computer science during the “AI winter” to leading a medcomms agency that blends medical expertise with cutting-edge technology. Together, they discuss how AI can enhance efficiency, accuracy, and engagement, from analysing thousands of conference abstracts to transforming internal pharma training with chatbots and avatars.The conversation also tackles some of the biggest misconceptions surrounding AI, the danger of hype, and the importance of building everyday confidence and literacy within teams. James explains his practical framework for successful AI adoption (efficiency, value, and innovation) and why the most meaningful progress often comes from solving simple, real-world problems. Thought-provoking and refreshingly grounded, this episode highlights how “AI as normal technology” can help teams work smarter, communicate better, and find new ways to create impact in a highly regulated industry.AI is our Business.UKAI is the Trade Association for AI businesses across the UK. Join us, ukai.co