#36: How $500 Can Save the Future of an Industry with Leisha Jordan, NGINA

Join us on the Association Hub Podcast as we chat with Leisha Jordan, Marketing & Communication Manager at the Nursery & Garden Industry NSW & ACT Ltd (NGINA). Discover how Leisha led a groundbreaking campaign that revitalised the future of the nursery and garden industry by bringing in young talent and addressing significant skill shortages. With a budget of just $500, this campaign achieved a 1175% increase in enrolment for the CIII Nursery Operations TAFE NSW Course, ensuring the industry's sustainability. Tune in to learn how creativity, strategic targeting, and leveraging various communication channels can lead to extraordinary results. Don't miss this inspiring episode that showcases the true potential of impactful marketing on a shoestring budget! Key Takeaways: Even with a limited budget, creativity and strategic targeting can lead to significant results. Building trust with members and leveraging word of mouth can be highly effective in promoting a campaign. Utilising various communication channels, such as social media, email marketing, webinars, and published media, can significantly enhance effectiveness of marketing campaigns. Tracking and measuring the progress of a campaign is crucial for making adjustments and optimising results. Adapting the product or service to meet the needs of the target audience is essential for campaign success. See the marketing in action, and access NGINA's game-changing campaign here.