#36: How Design Can Help (and Hurt!) Your Revenue

We talk a lot about the importance of having a clear message in your marketing. After all, if you confuse, you'll lose! But did you know the same is true with design? Too many businesses focus on creating a flashy logo or sleek landing page and forget all about making it easy for your customer to buy your product. If your website or marketing materials have a design that is unclear or confusing, it's costing you.   In today's episode, J.J. and April are joined by StoryBrand and Business Made Simple's Kyle Reid, VP of Design and Development, who helps unpack the importance of design in your marketing and messaging. Kyle shares how to approach design to make sure it's working for you, not against you, and acting as an asset in getting more customers to buy. Whether you're a pro with Photoshop or have no clue where to start when it comes to design, this episode will help.   --   Did you know we certify full-suite marketing agencies? That's right! If you own a marketing agency, and you need your entire team to understand the StoryBrand framework, apply to become a Certified Agency at StoryBrand.com/Agency. When you become a StoryBrand Certified Agency, you'll get: -onsite training on the StoryBrand Framework for your entire team (we do the training for you) -an exclusive license for your team to use the StoryBrand framework with your clients (everyone will use the same proven framework to get results) -access to our community of other certified agencies -and much more As a StoryBrand Certified Agency, you'll feel confident that your entire team knows how to create marketing that works. Apply today at StoryBrand.com/Agency.   Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide.