36. How I started a membership program for my consultancy
from How to Sell Advice Hosted by Kevin C. Whelan
Someone asked me how I started a membership for my coworking consultancy. I had to give it some thought—it's been an evolution and there are some distinct learnings I have found along the way. I'm far from finished on this journey and have plenty of things to learn still. Here are my notes I took from the recording for your reference: Have a niche focus Build a "Success Path" Started at $100/mo, but went to $9/month and built up again from there Book recommendation: Trade-Off by Kevin Maney Why I do it Credibility for my consulting work Learning from target market Forces me to create content Use content in my consulting A place for clients to congregate Plans to switch up how I package and sell my memberships/IP Thinking of starting a membership program for your business? I'd love to learn more. Hit reply and let me know! Yours, —k
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