36. How to Grow Your Business on Instagram (Guest Episode with Natasha Samuel)

Natasha Samuel is the host of The Shine Online Podcast and an Instagram strategist that helps small businesses… well, shine online. Through intensive strategy days, digital resources, and education, Natasha helps you build your brand on the ‘gram with a video strategy that is fulfilling and fun – without the overwhelm.Natasha is a social media genius. She breaks down Instagram in such a refreshing, relatable way. Her whole approach is about finding the social media strategy that’s actually sustainable for you, no matter how busy your work or life can get. She also believes social media should reflect your personal values, and doesn’t advise compromising any of that for quick growth. We talk about overwhelm, content batching, nailing your Instagram bio, and her three-part follower journey (which is going to blow your mind)!Listener shoutout – in her review, abbyfitzzz wrote: Thank you Sam! Love this podcast! Sam provides so much value with each episode & I love that she speaks on a variety of topics, from tangible legal / business tips to mindset. Her takes are unique & refreshing, because she is down to earth & she makes it feel like I am listening to a friend that knows exactly what I’m going through. I look forward to listening every time she puts out a new episode. Thanks Sam!If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!In this episode, you'll hear… 06:21 - Why Instagram is a great place to market your business09:05 - Growing a community on Instagram15:03 - Struggling to balance personal and business content18:41 - The various surfaces of Instagram and what to post there24:37 - Tips for writing captions28:22 - Using Instagram to direct people to other platforms33:11 - The 3-step follower journey39:16 - Tips for batching and consistency42:39 - How to iterate on your strategy45:37 - Tips for people burnt out on social media47:44 - Navigating social media during hard timesIf you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:shinewithnatasha.com/videoNatasha's podcast, "The Shine Online Podcast"Shine with Natasha on YouTubeInstagram: @shinewithnatashaEpisode 24. Why You Should Treat Your Clients the Way Olive Garden DoesEpisode 25. Creating Brand Loyalists & Future BuyersClick here to watch the free workshop so you can get legally protected right now!CONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER