36 | 👾 Inside Esports: Secrets to Building Partnerships and Surviving the Market Shakeup ⚡🤝 with Michele Maguire (Asteri, Niko, Fabl)

Michele Macguire is an eSports executive with extensive experience in advertising, media, and entertainment.In this episode of Good Revenue, host Neeta Bidwai and Michele cover:The evolution of esports from its beginnings in the 70s to its current state, highlighting major platforms like Twitch and YouTube Live.Challenges and strategies in building crucial partnerships, especially amidst the market’s immaturity and the ‘winter of esports’ downturn in 2023.Business models, revenue streams, and the pivotal role of viewers.Valuable lessons on M&A integration plans and their importance in acquisitions.Advice for CEOs & companies and the significance of understanding customer needs for high performance._Where to find Michele:https://www.linkedin.com/in/michelemaguiresf/Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenuehttps://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ_Highlights:00:00 Introduction and Guest Welcome00:22 Understanding eSports: Definition and History03:12 Building Partnerships in eSports04:43 Challenges and Opportunities in eSports10:00 Exploring Business Models in eSports15:52 Mergers and Acquisitions: Insights and Strategies25:06 Advice for CEOs and Senior Executives28:19 Key Traits of High-Performance Companies_Referenced:• Twitch: https://www.twitch.tv/• Youtube Live: https://www.youtube.com/live • eSports world cup: https://esportsworldcup.com/• Deloitte eSports insights report: https://www2.deloitte.com/us/en/insights/industry/telecommunications/non-endemic-brands-esports.html• Asteri: https://www.asteri.io/• Niko: https://nikopartners.com/ FOLLOW GOOD REVENUE ON YOUTUBE! Or wherever you get your podcasts:YouTube: https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ Spotify: https://open.spotify.com/show/44me6PABSQ0k0GfphM70auApple Podcast: https://podcasts.apple.com/us/podcast/good-revenue/id1707461473 Web: https://goodrevenue.io/ Hosted on Acast. See acast.com/privacy for more information.