#36 Is charging more actually better?

In this episode, we explore the question, "Is charging more always the right choice?" Growing a business requires strategic decisions about pricing, but more money isn’t always the answer. We discuss how raising prices can change client expectations and impact the effort you need to put in. It’s not just about charging more, it’s about finding the right balance between what you offer and the energy required.We share real-world examples where charging more led to burnout, as it demanded more time, energy, and client attention than expected. By adjusting pricing, these clients could streamline deliverables and grow their businesses without sacrificing their well-being. The key is aligning your business model with your energy to scale without overcommitting.We also highlight the importance of understanding your market and pricing based on the value you provide. It's okay to experiment and learn from mistakes, especially for new solopreneurs. Whether you're charging $1,000 or $20,000, finding the right pricing model is essential for a sustainable, fulfilling business.(00:00) Intro(00:52) When pricing is a choice(05:03) Figuring out energy and business fit(07:09) How to find the expectation threshold(09:51) The psychology behind charging more(13:06) A take from our pricing journey(18:29) What is the value beyond money and affordability(23:13) How to find the sweet spot(24:04) Some launch pricing mistakes(28:55) A lesson in audience mismatch (34:02) Choosing your market seasonStandardize your custom consulting services here: https://duoconsulting.co/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.howsolosscale.com