#36: Knowing when and how to automate your sales processes with Joshua Garrison, Apollo

In a world where sales cycles are getting longer, what's holding your business back from reaching the right person at the right time? Today, we're joined by Joshua Garrison, Vice President of Content Marketing and Product Education at Apollo.io, a leading go-to-market platform used by millions of sales professionals and SMBs globally. Josh is not only a sales leader but also the author of the Amazon bestseller Outbound Sales, which shares the exact strategies, templates, and frameworks that helped Apollo.io achieve unicorn status and $100M ARR. With over 2.5K purchases in its first month, Josh's book has become a must-read in the B2B sales community. About Joshua Garrison Joshua Garrison leads the content marketing and customer education teams at Apollo, the leading go-to-market (GTM) solution for sales and marketing teams. A two-time founder, he has built and sold one company. He has led sales and marketing teams everywhere from tiny businesses to multi-billion dollar publicly traded companies. From that experience, Josh developed his "full-cycle selling" framework, a data-backed perspective on what works and what doesn't. As a third generation entrepreneur and career salesperson, he is passionate about helping people achieve their goals and master the art of sales. He lives in the San Francisco Bay Area with his wife, baby, and cats. Resources Apollo website: https://www.apollo.io The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com