#36. Launching A Brand New Non-Alcoholic Cider with Chance Clean Cider

Send me a message 🤗FREE COURSE: OVERCOMING THE HURDLESSHOW QUOTES“It's going to be cooler to buy a non-alcoholic drink than an alcoholic drink sooner rather than later.” “You know it's fascinating and I think that's why I cannot see this being anything other than the most important change to the drinks landscape in my lifetime, for sure.”SHOW NOTESPivoting from a successful consultancy career to launching a game-changing alcohol-free cider is no easy task, but that’s just what Chance Clean Cider founder John Logue has done.In this conversation, he tells me exactly what that two-year journey has involved.In a really candid and open conversation, John takes us from ideation to creation and shares how the network of low/no-&-light industry professionals he’s built along the way from working with non-alcoholic brands like Lucky Saint, Crossip and Rekorderlig has played an essential role in supporting his dream. From labelling issues to self-doubt, John’s experienced it all, but his passion for buoying an often-neglected sector of low/no has kept him going and led him to create a wonderful and much-needed drink.With big plans for the next phase of Chance Clean Cider, John shares how his passion for music and festivals will impact the trajectory of the brand and how he’s focusing on on-premises sales as a route to reaching drinkers like him who love a cold, crisp, (& sustainable) cider made with England’s finest apples.TRY CHANCE CLEAN CIDER@CLEANCIDERWe also talk about:Punk AF*Guinness 0.0*Big Drop*Lucky Saint*Rebuttal:Don't believe the hype=========================Best episode to check out next - #15 Crossip: The zero-strength spirit made for full-strength drinkers ===🌱 Ready for real change in the way you drink? - https://www.lownodrinker.com/4weekreset===🗝️ Become a Vault member to get access to the moderation tools that actually help - https://mindfuldrinking.substack.com/s/the-vault===✏️ Come hang out with me on Substack - https://mindfuldrinking.substack.com/===❓ Take the Midlife Drinking Triggers Quiz - https://quiz.tryinteract.com/#/68dd33385bb4a20015996a13===*Some links are affiliate links. If you make a purchase, I may earn a commission that helps me keep the show going. Thank you.