#36- Louise Laffont : créer la désirabilité, le skill secret du luxe | Louis Vuitton

from Skills · host Nadia Marouani

Comment crée-t-on un objet que des millions de personnes vont désirer ?Louise Laffont est Directrice Maroquinerie & Accessoires chez Louis Vuitton. Son job : transformer une idée créative de Pharrell Williams en un produit iconique, désirable, et rentable. Derrière les défilés et les vitrines, c'est elle qui prend les décisions.Dans cet épisode, on parle de désirabilité , ce skill rarissime qui consiste à créer quelque chose que les gens veulent avant même de savoir qu'ils le veulent.Elle nous révèle :Comment coexistent créativité et business dans une maison de luxeCe qu'elle dit vraiment à Pharrell Williams quand une idée est impossiblePourquoi les artistes ne sont pas arrogants, juste hypersensiblesLe secret d'un produit qui traverse le tempsComment une Polytechnicienne apprend à sentir les chosesUn épisode pour tous ceux qui veulent créer quelque chose de mémorable : un produit, une marque, ou une carrière.🎙️ Skills, le podcast qui révèle vos talents avec Nadia Marouani#luxe #louisvuitton #leadership #skills #podcast #désirabilité #pharrellwilliams #marketing #développementpersonnelxxxxHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

What this episode covers

Comment crée-t-on un objet que des millions de personnes vont désirer ? Louise Laffont est Directrice Maroquinerie & Accessoires chez Louis Vuitton. Son job : transformer une idée créative de Pharrell Williams en un produit iconique, désirable, et rentable. Derrière les défilés et les vitrines, c'est elle qui prend les décisions. Dans cet épisode, on parle de désirabilité , ce skill rarissime qui consiste à créer quelque chose que les gens veulent avant même de savoir qu'ils le veulent. Elle nous révèle : - Comment coexistent créativité et business dans une maison de luxe- Ce qu'elle dit vraiment à Pharrell Williams quand une idée est impossible- Pourquoi les artistes ne sont pas arrogants, juste hypersensibles- Le secret d'un produit qui traverse le temps- Comment une Polytechnicienne apprend à sentir les chosesUn épisode pour tous ceux qui veulent créer quelque chose de mémorable : un produit, une marque, ou une carrière. 🎙️ Skills, le podcast qui révèle vos talents avec Nadia Marouani #luxe #louisvuitton #leadership #skills #podcast #désirabilité #pharrellwilliams #marketing #développementpersonnel xxxx Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

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#36- Louise Laffont : créer la désirabilité, le skill secret du luxe | Louis Vuitton

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