EPISODE · Jan 29, 2026 · 6 MIN
36: Planning Your Social Content- The Easy Way
from Authors' Allies · host Rebecca Hallbach Paciorek
Feeling stuck every time you go to post on social media? Same… 😂 In this quick, cozy episode of Books and Brew, I’m sharing my simple system for planning content without the panic: monthly themes + weekly content buckets (or, if you’re in Authors’ Allies… content cauldrons 💫).You’ll learn how to choose a theme for the month, assign easy “daily prompts” (like Tip Tuesday), and create a go-to list of content ideas you can pull from on those days when inspiration is nowhere to be found. Bonus: this isn’t just for social media—you can repurpose these ideas into emails, blogs, and videos, too.How monthly themes make your content easier to plan (and easier to stick with)A simple way to assign day-of-the-week prompts (Sunday Fun Day, Tip Tuesday, etc.)What “content buckets/cauldrons” are, and how they stop the what do I post?! spiralHow planners and pantsers show up in marketing… and how to support both stylesThe quick repurposing move: post → email → blog → videoMonthly themes like: planning, sales sheets/blurbs, birthday bash, anniversariesWeekly prompts like: Social Sunday, Media Kit Monday, Tip Tuesday, Testimonial TuesdayWant the two planning sheets I mention (monthly themes + content buckets/cauldrons)? Drop a 🔮 (crystal ball emoji) in the comments or send me a DM, and I’ll send them over!Join the Authors’ Allies RoundTable, where indie authors brainstorm, collaborate, and make book marketing fun. Authors’ Allies RoundTable can be found on our website. https://www.bluedotdigitalmarketing.com/ Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that HERE. https://mailchi.mp/15e024a36fd4/marketingplanebook 📧 Email us: [email protected] Follow us on the social media platform of your choice for more tips and tricks.😀📘 Facebook: https://www.facebook.com/BlueDotCommunications/ 📸 Instagram: https://www.instagram.com/blue_dot_digital/ 🔗 LinkedIn: https://www.linkedin.com/in/rebeccapaciorek Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5 Please LIKE, SUBSCRIBE, and SHARE. I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you.
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36: Planning Your Social Content- The Easy Way
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