36: Ten principles of customer experience to follow with Matt Watkinson

We’ve masqueraded as a waiter with dreams of Hollywood this week to catch LA’s finest CX designer Matt Watkinson. Matt is co-founder and CEO of Methodical and an internationally renowned author, speaker, and consultant on customer experience and business strategy, speaking at events for the likes of Microsoft, Salesforce, American Express, and the FBI. His first book, The Ten Principles Behind Great Customer Experiences, won CMI’s Management Book of the Year, and his second book, The Grid, was shortlisted for 2019’s Management Book of the Year. He talks to us on his very unique early career path (he has never actually been employed), how designing an award-winning website for Argos launched him into the UX and ultimately the CX stratosphere, 10 CX principles to follow, his books, his frustrated dreams of being a pianist and so much more. Go gorge and enjoy./////Follow Matt on LinkedIn.And on Twitter.Here is Methodical’s website.Watch Matt's COVID-19 Business Battle Plan and support ISOLATEDTalks.com. Matt has written two books:The GridThe Ten Principles Behind Great Customer Experiences  Book Recommendations:Thinking in Systems by Donella H. MeadowsThe Nature of Technology by W. Brian Arthur Financial Intelligence by Karen BermanMastery by Robert Greene/////