#36 The Better Strategy OS: Designing Strategy for Real-World Impact

In this episode, I speak with Dr Marc Sniukas, creator of the Better Strategy OS — a practical, execution-focused system that helps leadership teams design, activate, and embed strategy for real results. We explore how leaders can navigate complexity, accelerate growth, and transform their organisations using the Better Strategy OS as a structured, no-nonsense approach to strategy. Guest Bio: Dr Marc Sniukas, Strategy Advisor | Author | Creator of the Better Strategy OS For over 20 years, Marc has helped leadership teams at companies like BMW, DeBeers, Deloitte, HSBC, Danfoss, MTN, and more design and execute strategies that drive real growth, innovation, and transformation. He’s the author of The Art of Opportunity (Wiley) and creator of the Better Strategy OS — a practical, proven system that helps leaders make better strategy, fast. Marc has taught strategy at leading business schools and worked with organizations across Europe, the Americas, Africa, Asia, and the Middle East—from global giants to fast-scaling hidden champions. Final note: If you found this conversation valuable, please share it with your network or leave a rating wherever you listen to podcasts, it really helps grow the conversation. Disclaimer: The views expressed in this podcast are for informational and discussion purposes only and do not constitute financial, investment, or professional advice. Listeners should consult a qualified advisor before making any business or investment decisions.