36. The Gamechanging KPI that Few Wellness Leaders Measure

“What gets measured get managed.” – Peter Drucker Over the last 20+ years in the wellness industry, what I have found fascinating is how our performance dashboard has evolved – in other words, how we measure the performance of our dashboard. I remember the Key Performance Indicators (KPIs) we used to measure back then, and how over the years we kept introducing new ones, along with all the different ways to calculate a given KPI. While it is fascinating to witness the creativity and time that goes into the developing and measuring all the new KPIs, I wonder how useful a use of time these initiatives are; I wonder whether measuring these KPIs really moves the wellness revenue and contribution needle. And I also wonder whether we really know what these KPIs are telling us. Do we really have a reliable benchmark to measure ourselves against? In today’s episode, I delve into the one gamechanging KPI that very few wellness leaders measure, and that is the Wellness Revenue Contribution Rate. ________Are you ready to take wellness to the next level?Here are 2 ways I can help:1️⃣  WHO: Wellness directors who want to join 1% of wellness leaders📌 WHAT: The Wellness Asset AcademyA 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.→  Join the waitlist here.2️⃣  WHO: Owners of small, independent hotels with a strong wellbeing focus📌 WHAT: Asset Builder MentorshipExclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.→  Become a steward of true hospitality.💡 Why work with me?I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.✅ #1 best-selling author, global wellness expert ✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific ✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas ✅ Interviewed over 150+ hoteliers worldwide