36 - The New Rules of B2B Performance Marketing: 5 AI-Driven Shifts Marketers Can’t Ignore

from B2B Innovation · host Paula Chiocchi

The conversation delves into the evolving landscape of B2B marketing, highlighting the shift towards agentic lead gen, the role of AI in advertising, the challenge of jargon in B2B marketing, the value of agencies, and the strategic shift in SEO and brand amplification. Incrementality in marketing and the rise of social media and business media networks are also explored.TakeawaysAgentic lead gen is on the rise in B2B marketingIncrementality is crucial for marketing successChapters00:00 The Shift in B2B Marketing07:20 The Role of AI in Advertising14:47 The Value of Agencies in B2B Marketing25:00 Strategic Shift in SEO and Brand AmplificationConnectSimon Poulton: https://www.linkedin.com/in/smpoulton/Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

Episode metadata supplied by the publisher feed · Published Mar 22, 2026

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36 - The New Rules of B2B Performance Marketing: 5 AI-Driven Shifts Marketers Can’t Ignore

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This episode was published on March 22, 2026.

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