#36 The Real Reason You’re Losing Deals - Karan Khiani

Join me on The Randall Osché Podcast as I sit down with Karan Khiani, founder of Enablism, to talk about value, sales, and why most companies are missing the mark when it comes to communicating what actually matters.We unpack how buyers think, why value is often misunderstood, and what it takes to align teams around a clear, consistent message that wins.What you’ll Learn:What value really means and why it’s often misunderstoodWhy buyers are making decisions without you in the conversationThe danger of selling features instead of outcomesHow misalignment across teams breaks your value storyWhy controlling the narrative is critical in modern salesDon’t miss this one. We talk about value, decision-making, and what it really takes to win in today’s market.Listen to This Episode on Your Favorite Platform:Apple PodcastsSpotifyYouTubeFind Karan:WebsiteLinkedInFind Randall:InstagramTikTokLinkedInWebsiteSubscribe to Our Newsletter for More Inspiring StoriesAbout The Randall Osché Podcast:Every episode is a conversation with remarkable people who share their unique stories, challenges, triumphs, and lessons learned. Through honest and insightful dialogue, we explore what shapes us, what moves us, and what we learn from the experiences along the way.Contact Us:Email: [email protected] the ShowLink to “Buy Coffee”Link to HatSupport the show