36. Think Outside the Box: Building a Brand in a Competitive Market, Justin Watkins, Battle Born Injury Lawyers

Think Outside the Box: Building a Brand in a Competitive MarketBuilding a brand is hard work. From choosing a market segment and a name to finding marketing opportunities that you can afford, it takes a lot of time, effort, and money. And it can be even more challenging when you’re trying to break into a market as competitive as Las Vegas. Justin Watkins of Battle Born Injury Lawyers has seen his marketing efforts return remarkable profits. Battle Born Injury Lawyers has recovered over $100 million for their clients, including several individual verdicts well over $1 million. Justin has been named one of southern Nevada’s Top 150 lawyers every year for nine years running, and in 2016, he was elected to the Nevada Assembly. This week, Justin sits down with us to talk about how he started Battle Born Injury Lawyers and how he uses a variety of marketing channels to maximize his ROI. We also discuss the death of his friend and business partner, Troy Atkinson. Key takeaways: Diversify your marketing. Billboards, radio ads, TV ads, SEO, and social media can all work together to get you more conversions and a higher ROI. A potential customer may drive by your billboard, see an ad on social media, and then recognize your name when it comes up in their search for a lawyer and decide to give you a call instead of your competitor. Don’t be afraid to make changes in your firm. As your marketing begins to work, you may find that the systems you have in place don’t meet your needs with the larger volume of calls you’re receiving. Be willing to scrap the systems that don’t work for you anymore, and set up scalable processes that can sustain this new level of growth. Be grateful for every day. Justin’s business partner, Troy Atkinson, lost his life to colon cancer in 2016, but right to the end, he fought for every day he had. Today, Justin focuses on appreciating every day he has to live, work, and carry on Troy’s legacy. Get your free competitor report at https://lawrank.com/report/ Tip The Scales Podcast Tip the Scales Instagram Maria Monroy Instagram Maria Monroy LinkedIn LawRank Website LawRank Instagram LawRank Facebook LawRank LinkedIn LawRank Twitter Battle Born Website Battle Born Facebook Battle Born Twitter Battle Born Instagram Battle Born YouTube Battle Born LinkedIn Previous Guests: Bob Simon, Gary Sarner, Jen Gore-Cuthbert, Muhammad Ramadan, Amanda Baggett, Sara Williams, Joe Fried, Bibi Fell, Sahm Manouchehri, Sevy Fisher, Taly Goody, Teresa Diep, Dan Ambrose, Rick Ferri, Glen Lerner, and many others episodes you might enjoy: 10. Punch Above Your Weight: Success On Any Budget 11. Outshine the Competition: Authentic Branding and Wise Spending 12. From $7 to $7 Million: Mobile Advertising and Optimism 18. Accelerate Your Firm: Intake and Understanding Revenue 21. Compassion Through Crisis: Discovering Strength in Vulnerability