36. Today’s Buyers Are In Control, Here's How to Be Prepared

On this episode, we welcome Pam Didner.  She is an author, speaker, podcaster, adjunct professor, marketing strategist and a Fortune 100 Marketer.  She leads a boutique-consulting firm that trains, coaches and provides strategic guidance on audience development, messaging, editorial planning, content creation, media buys and social media outreach on a global scale Key #LessonsInGrowth: Who do you hire first, sales or marketing (the answer might surprise you)? The power of word of mouth referrals How startups should think about sales enablement (and what is it). How to think about and execute account-based marketing (ABM) Why there are only TWO types of qualified leads. and buyers are buying on their own schedules, not yours!