36. Too Sensitive to Run a Business - Values, Burnout & Building a Business That Actually Feels Good

Ever felt like you’re too sensitive to run a business?Yeah. Us too.In this episode of Too Much Apparently, we (Carly and Alice — two therapists trying to build something meaningful without losing themselves in the process) get real about what it’s like to run a business when you care deeply about people, ethics, and doing things in a way that actually feels right.We explore the tension between authenticity and self-promotion, the pressure to market in ways that feel uncomfortable, and what it’s like to try and build something sustainable when your nervous system isn’t built for hustle culture.This time we talked about:🎙️ We’ve felt this thing too (and we still do): Questioning if you’re cut out for business, feeling icky about marketing, and wondering if you’re just “too much” or not tough enough for it.👀 What it looks like in real life: Trying to juggle all the roles of running a business, comparing yourself to people doing more, feeling pressure to say yes to everything, and struggling with the vulnerability of essentially “selling yourself.”🧠 Why our brains do it: Strong values, empathy, fear of rejection, people-pleasing, trauma patterns, and living in a system that often rewards profit over people.🧍🏽‍♀️🧍🏻 The different ways it shows up: Undercharging, overworking, avoiding visibility, burnout, conflict around money, and feeling torn between helping people and needing to earn a living.🧰 Coping mechanisms: Setting boundaries, making intentional decisions, learning to say no, finding ethical ways to market, and building a business that works with your energy rather than against it.🌱 How to make peace with it: Maybe you’re not too sensitive for business — maybe you just need to do business differently. Thanks for listening     💛💜🩷🩵🧡💬 New episodes every Monday.🎧 Follow now to join the conversation.🧡 CONNECT WITH US 🎙️ Podcast socials: → Instagram: @toomuchapparently → TikTok: @toomuchapparently → YouTube: Too Much, Apparently → Website: www.toomuchapparently.com👩‍💻 Carly Radford: → Website: www.carlyradford.com → Instagram: @the_sensitivity_therapist👩🏻‍💻 Alice Tew: → Website: www.alicetew.com → Instagram: @reparentingwithalice📩 Email us: [email protected] 🗓️ New episodes every MondayThis is a podcast that says: bring your too-muchness… we’re here for it.Disclaimer: Just a quick note to say this podcast isn’t therapy, and it’s not a substitute for professional support. We’re here to share ideas and experiences, but if you’re struggling, please reach out to a mental health professional or a support service near you.