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#36 Trends im Kaufverhalten der B2B-SaaS-Kunden – Gartner Report 2024

EPISODE · May 15, 2024 · 36 MIN

#36 Trends im Kaufverhalten der B2B-SaaS-Kunden – Gartner Report 2024

from Der Revenue Marketing Realtalk · host Tim Rath

Klarer Blick, voller Fokus – das ermöglichen Tim&Matthis in dieser Episode, denn sie analysieren den Global Software Buying Trends Report 2024 [Gartner] und erweitern ihn um persönliche Erfahrungen. So kannst du feststellen, ob eure Go-to-Market-Strategien mit dem Kaufverhalten eurer Zielgruppe übereinstimmen – und was, wenn nicht? Hör jetzt rein! 🎙

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#36 Trends im Kaufverhalten der B2B-SaaS-Kunden – Gartner Report 2024

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