#36: Trigger Global - Creative and Mobile Techsperts

What this episode covers

It's no secret that the world has gone mobile-mad. This year alone, there will be 1.75 BILLION smart phone users around the world. The opportunities for brands and content makers are endless and often times, incredibly confusing. At the forefront of this mobile revolution we find Trigger Global, a leading mobile technology and experience design firm having worked with clients ranging from Sony's Spiderman to McDonalds to Nike. As Chief Executive Officer, Jason Yim brings creative vision and international business leadership to Trigger's day to day operations. On Innovation Crush, Jason is joined by the company's VP of Technology to break down how creative, tech, and the art of the pitch combine to reach millions of users for some of the world's top mobile experiences; or as they put it, how "Hollywood Creative meets Mobile Innovation." Featuring guest co-host, Mordecai. www.triggerglobal.com www.twitter.com/TriggerLLC See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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How long is this episode of Masters of Craft?

This episode is 53 minutes long.

When was this Masters of Craft episode published?

This episode was published on April 22, 2014.

What is this episode about?

It's no secret that the world has gone mobile-mad. This year alone, there will be 1.75 BILLION smart phone users around the world. The opportunities for brands and content makers are endless and often times, incredibly confusing. At the forefront...

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