36: What Is Your Gym's Identity

In this episode, Tim and Randy will talk about a gym’s identity and what happens when a particular gym’s identity is driven by offers versus their core beliefs. When a gym owner bases their marketing solely on offers instead of consistently presenting their services to the marketplace, they never get momentum because they have to keep changing them. Gym owners should drive their offers based on their identity and facility, not create offers that will hopefully bring people and leads. Are you wondering how you can do that? Well, Tim and Randy have all the answers for you. So listen and learn. Key Takeaways: Offers versus core beliefs (01:49) Creating offers to serve your gym business (04:07) The hook is just a hook (07:43) The right way of positioning your business (10:55) Ensuring long-term membership resells (12:33) Working with a marketing agency that understands your business model (16:46) You should be known for something in your market (19:06) -- Would you rather watch the video version instead? Head over to our YouTube channel to watch this episode by going here -- If you don’t already have my book, get your copy FREE here. -- Connect with Tim: Schedule A Call Facebook Instagram LinkedIn Connect with Randy: Facebook Instagram -- Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts. If you haven't already, please rate and review the podcast on Apple Podcasts!