36 - Why Personal Branding is a Non-Negotiable for Photographers

When you hear the term, "personal brand," what do you think that means? Is it showing up on stoires face to camera talking about your editing list? What about showing your dog every now and then? If you think this is enough to be a "personal brand," then this episode is going to challenge you to think again about that.    We are talking all about what having a personal brand REALLY means and why it's a non-negotiable, as well as the benefits of having a personal brand as a photographer and how to even begin creating one.    There's a lot that goes into personal branding that we won't be able to get into, but I do want to touch on the high points as to why this is so important and what you could be missing out on if you're not strategic with the personal pieces of your life that you do share, because personal branding is such a key to standing out in this saturated industry and booking couples who are aligned with you.    In this episode, we cover:  What is personal branding?  Why you don't have to share your entire life story to have a personal brand  The importance of establishing authority in your niches  How your personal brand can help build community and connections How to create your personal brand    SHOW NOTES: https://clairehunt.co/blog/why-personal-branding-is-a-non-negotiable-for-photographers/   Featured Offerings or Resources Mentioned in the Episode Episode 29 - The One Thing Keeping You From Booking Your Dream Couples Getting ghosted when a dream client inquires? Hook more of your inquiries with these FREE 4 inquiry email templates. Wanting to increase your booking rate and convert more discovery calls? Get the discovery call script here Needing to increase inquiries and get booked consistently? Learn more about Book It Mentorship Program here   Connect with Claire:  Claire's Instagram