36. You Make It Happen: The 10-Point Social Media Checklist You Need For A Winning Content Marketing Strategy (with Heather Porter, Website Love)

Content is king. It's what we deploy to build an audience who knows, likes and trust us. But how do you create content that truly resonates with your audience?     This episode of The Make It Happen Show is all about making you an industry-leader who is front-of-mind for your target market. You'll learn from 1 of just 9 Facebook Community Trainers in Australia, and social media and digital marketing expert, Heather Porter, exactly what content you need to make to stop your potential customers in their tracks. She'll also share with you the apps you should be using to optimise your social content, the content you need to assist at every stage of your marketing funnel, and how you can save time creating content that generates you high-quality leads.     This is absolutely the ultimate guide to content marketing in 2021, and there's a lot to unpack in 18 minutes, let's check it out.     Episode timestamps:   [2:24] The content you need to stop your prospects in their tracks [3:15] How content pillars can serve as your guidebook [4:46] Identifying awareness vs sales content, and why rotating them is key [6:50] The strategy and influence behind creating FOMO-inducing posts [8:19] How to repurpose your social media content, and why it's essential [11:39] The value of dissecting your insights and data [12:22] Why you need to check out the Facebook Ads Library [13:39] Why mobile-optimised content is the new standard [14:36] Top apps that can help you make world-class content [16:11] Using and maximising Facebook Creator Studio [17:26] Where to find more of Heather's tips online