360. Trial Lawyer’s Guide to Building a National Firm w/ Michael Burg

Michael Burg lays out how a personal injury law firm built on specialization, selectivity, and courtroom readiness expanded to multiple states and crossed $2B in results without sacrificing quality or purpose. You’ll learn: The case selection rules that protect brand, margins, and outcomes  Why trial readiness wins better settlements—and how to signal it to defense Why experience and focus groups beat verdict reporters for valuing cases Hiring for trial mindset and keeping top talent through shared success If you like what you hear, hit subscribe. We do this every week. Get Social! Personal Injury Mastermind (PIM), powered by Rankings.io, is on ⁠Instagram⁠ | ⁠YouTube⁠ | ⁠TikTok⁠