361 De-clutter Your Inbox: Entrepreneur Cameron Cegala on the Mobile App That Makes Advertisers Your Friend

Cameron Cegala is the Co-founder of AdKAddy, a mobile app that enables consumers to connect with brands they love without all that email clutter. A former P&G exec, Cameron made the leap into entrepreneurship setting out to dispel the myth of "bad advertising." If there were a way for consumers to back their personal inboxes and keep their personal emails personal, those people might be more willing to actively engage with communications from the brands they love.