361: Driving International Tourism in Kentucky Through Bourbon with Mike Mangeot

Kentucky is famous for its bourbon and on today's episode, Adam sits down with Mike Mangeot at the Kentucky Travel Industry Annual Conference to discuss how Kentucky is using bourbon tourism to grow its international market. As the Commissioner of the Kentucky Department of Tourism, Mike touches on the continued growth he's seen in Kentucky tourism and his upcoming initiatives. Later in the episode, Adam and Mike provide great insights into experimenting with marketing tactics and turning potential failures into positives. "Yeah, we are more than bourbon. We're a lot more than bourbon. But bourbon is going to get them here. And bourbon is going to create the buzz. It's Marketing 101, what's your unique selling proposition? What sets you apart from everybody? And again, it's part of the reason, as we talked about on the international front, why we're leading with bourbon." - Mike Mangeot Kentucky Department of Tourism If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email [email protected] or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].