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#361- Plugging Donor Leaks Before Year-End episode artwork

Oct 27, 2025 26 min

#361- Plugging Donor Leaks Before Year-End

from Nonprofit Lowdown Hosted by Rhea Wong

We’re in what I like to call the Super Bowl of fundraising — that mad sprint to December 31st. Before you pour all your time and energy into your year-end campaign, I want to make sure you’re not losing money through hidden leaks in your donor funnel. In this episode, I break down the four biggest leaks that cost nonprofits thousands every year — and how to fix them before the giving rush begins: 1️⃣ Acquisition – why prospects might not even be paying attention to you. 2️⃣ Conversion – how a confusing donation page can kill your momentum. 3️⃣ Upgrade – the missed opportunities right under your nose. 4️⃣ Retention – the biggest leak of them all. Plus, I’m sharing a free Holiday Giving Readiness Checklist to help you plug those leaks and set yourself up for a strong finish to the year. Important Links: Holiday Giving Readiness Checklist: https://go.rheawong.com/holidaygivingreadinesschecklist How to Train ChatGPT: ⁠https://go.rheawong.com/annual-fundraising-plan-tracker1-3127-4300⁠ My Big Ask Gifts Program: ⁠https://go.rheawong.com/big-ask-gifts-program⁠ My Book, Get That Money Honey: ⁠https://go.rheawong.com/get-that-money-honey⁠ My Newsletter: ⁠https://www.rheawong.com/⁠

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This episode was published on October 27, 2025.

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