361. The Membership That Filled Her Clinic: How Laura Terry Grew Revenue 50%

Laura Terry is a physical therapist and yoga teacher with a full in-person schedule. For years, a schedule that full was also the ceiling — if she wasn't in the treatment room with someone, nothing came in.Then she noticed the thing her midlife clients kept asking for and couldn't find anywhere: strength training that's actually safe and informed for women moving through perimenopause, menopause, and the years after, instead of another round of "just be careful." She built it as an online membership, blew past her signup goal in under 10 days, and grew her overall revenue by 50% — with her brick-and-mortar practice still open and running.The part she didn't see coming: the online program started feeding the in-person practice. Her clinic calendar is now booked weeks out.In this episode, Laura shares how she:Found the gap her midlife female clients needed filled, and why her dual PT and yoga background was the exact thing they couldn't get anywhere elseBuilt and launched the membership, and hit her signup goal in under 10 daysGrew overall revenue 50% without abandoning the practice she'd already builtTurned the online program into a referral engine for her clinic scheduleGot through the cringe of showing up on Instagram, the tech, and the perfectionism that stalls most first-time online practitionersIf you've been putting off building something that pays you when you're not in the room, Laura's story is proof it's worth the leap.Connect with LauraInstagram: @yogaandptWebsite: yogaandpt.comWant to build your own income stream that doesn’t depend on your body showing up every day? I am teaching a free webinar, Replace Your In-Person Clinic Salary Online,  on October 7th at 10:30 AM PST. Register here: https://100k-blueprint.pages.ontraport.net/work-from-homeFollow me on Instagram → https://www.instagram.com/wellunbound/Ready to work with me? Book a consultation call on my website!→ https://wellunbound.com