362: Marketing a New Service

How do you market a new service? Whether you've created a brand new service, or reconfigured an existing one, getting it in front of your clients is the biggest hurdle. Sometimes, the same marketing tactics don't work for a new service, so as business owners, we have to be aware of what our options are. We walk through why marketing a new service involves a mindset shift and why you should start marketing before you launch your service. Main topics Knowing when to refer out vs offer a new service Role of employees in the services you offer When to start brainstorming Meeting client needs Main takeaway: Outline not just the problem you're solving, but HOW you're solving it. Links: Buy PSC Merch Give us a call! (636) 364-8260  Follow us on: Instagram, Facebook, Twitter Email us at: [email protected] Full show notes and transcript   Sponsored by: ❤️ Our AMAZING Patreon Supporters   Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional