362 - The Wicked Witches of Business (Sales & Marketing)

What if the reason your marketing isn't converting has nothing to do with your content... and everything to do with the part that comes after it?In this episode, Annemie and Dayna get a little theatrical to break down one of the most important (and most avoided) distinctions in your business: the difference between marketing and selling, and why you genuinely can't have one without the other.Using Wicked as their framework, they make the case that Glinda (your marketing) gets all the love, while Elphaba (your selling) gets an unfair bad rap. But here's the truth: the magic only happens when they work together.In this episode:Why marketing alone won't grow your business, and what has to happen nextWhere selling gets its "wicked" reputation (and why that's worth unpacking)How understanding your numbers changes your relationship with pricing conversationsWhat it looks like to switch hats between marketing mode and selling mode, and why that skill is everythingNo sparkly wand required... but it wouldn't hurt!Resources:New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.Long-time listener? Leave a review!