363 – Messages From Her – A Product Creation Story with Rachael McKee

Have you ever wondered how to approach product creation? In this episode, you'll hear how my guest Rachael went from idea all the way to finished product and promotion. And there's so much to learn from her story. We all know how much strength and power women possess. It's all around us yet we often diminish that trait when it comes to ourselves. Rachael is on a mission to change that through the creation of a product that reinforces, for each of us, that we too have these traits and can do great things within our world. It's called 'Messages From Her' and you'll hear what it is and the full product creation story from initial idea through development and promotion to the upcoming event of being able to see it in real life. Rachael is a Colorado-based writer, designer, and entrepreneur who holds a BA in Communication Design and Ethical Business. She has used these skills to help solo entrepreneurs to Fortune 500 companies develop ethical business strategies, improve design and presentation, and increase clarity, market placement, & profits. She is currently launching her first book and card deck called, Messages From Her. A Product Creation Story You'll Be Inspired By There are so many doubts that you can have in the creative process. Just stay true to your creativity. Be inspired and empowered by learning about the lives of women who made a difference in the world. Role models are really powerful. Looking up to people who we admire and learning from them is so healthy Celebrate the women in your life for what they've done because they're also showing you what's really possible. Come up with ideas and bring them to life. Bring that creative project into the world. If you plan to work with a factory overseas for product development, consistency of communication is very important. Consider the following: How are they communicating with you? Do they respond within a reasonable amount of time? Are they excited about the work? Work with people who have amazing customer service and are excited to make the product with you. Find a factory that feels like they're partnering with you in moving your project forward. Test projects are a great idea to help you evaluate if it’s a fit to hire people to work with you. <-- Pro tip! Kickstarter is a crowdfunding platform. You've made something that you love and you show it to people who may contribute to your campaign. In exchange, they usually get your product for that contribution, and their money goes towards bringing the first production run of your product to life. Empower people in the process of bringing your project to life There's so much more about Rachael's product creation story in this episode. Listen to the full conversation to hear it all! Resources Mentioned Save your seat for the first Gift Biz Bash (April 7, 2022) Upwork.com - Rachael's recommended source to find good freelancers Kickstarter.com - crowdfunding platform <a...