363. Tekla Back on Nutrition - The Truth behind the Label

In this week's episode, I talk to Tekla Back, McKinsey alum, former senior vice president of strategy at PepsiCo., and founder of the snack, Keho. Tekla reveals how she got into nutrition, the truth behind the nutritional labels, and how she developed the Keho snack bar. You can learn more about Tekla's campaign on nutrition by emailing her at [email protected] or visit her company website at keho.life. Key points include: 03:51: The problem with nutritional labels 05:34: The math behind recommended daily amounts 09:47: What you should know about cholesterol 12:53: The missing information on sugar 19:03: The factors influencing the FDA 22:37: The process of certifying a nutritional label 23:44: The impact the FDA has on changing what we eat