364. Authentic Lead Generation: How to Get Clients Without Weird DMs episode artwork

EPISODE · Feb 4, 2026 · 34 MIN

364. Authentic Lead Generation: How to Get Clients Without Weird DMs

from Moms Do Business Different, The Business Strategy & Sales Coaching Podcast for Christian Mom Entrepreneurs

In this episode, I’m talking about authentic lead generation, and why so many people hate lead gen in the first place.If you’ve ever cringed at “hey girl” DMs, aggressive follow-ups, or being pitched before you even finish a conversation, you’re not wrong. Lead generation gets a bad reputation because it’s often taught without integrity or patience.In this episode, I break down what authentic lead generation actually looks like:Why you shouldn’t pitch until you’re invitedThe difference between lead generation and salesHow to build real relationships without being awkward or pushyWhy slow, intentional nurturing leads to better clients and referralsI also share how I think about leads as connections, not prospects... and how tracking those relationships helps me stay consistent without obsessing or forcing sales.If you want to generate leads in a way that feels aligned, human, and sustainable (especially as a mom with limited capacity), this episode is for you.------------Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/Grab an audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think!Grab the FREEE Goods:The Bare Minimum Sales System Challenge: How to Build a Sales System That Works in 5–10 Hours a Week https://momsdobusinessdifferent.myflodesk.com/bmssc Grab a SNAPSHOT to show you exactly where to focus in the next 30-90 days rooted in your capacity in this season: https://momsdobusinessdifferent.myflodesk.com/snapshot------------Get the show notes here:Links and ResourcesThe Dear MamaCEO SustackKay Hillman Photography - Branding or VIP ExperienceFollow me on Instagram: @mrskayhillmanFollow the podcast on Instagram: @momsdobusinessdifferent

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364. Authentic Lead Generation: How to Get Clients Without Weird DMs

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This episode was published on February 4, 2026.

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