EPISODE · Sep 4, 2025 · 57 MIN
364 - Boring Content & Big Breaks That Go Nowhere
from Podcasting Morning Chat | Real Podcasters, Real Podcasting Advice · host Marc Ronick | Podcasting Coach and Consultant
Is your podcast too boring? It’s a question that makes even seasoned hosts squirm, but for beginner and intermediate podcasters, it’s the elephant in the recording studio. Today, we dive headfirst into the uncomfortable truth: most podcasts lose listeners not because of bad audio or lack of guests, but because they’re just plain dull. We break down the subtle signs your show might be putting people to sleep, as well as the reasons why even passionate creators fall into the “boring” trap. Midway through, we shift gears to dissect a headline that’s got the podcast world buzzing: author Amie McNee’s recent appearance on Jay Shetty’s “On Purpose” podcast. She went on to promote her book, but the response? Crickets. Was this a mismatch for her community, or a bold marketing experiment? We unpack the risks, the strategy, and what it means for creators everywhere.Labor Day Sale! Empowered Podcasting Conference tickets are 50% off this week only! Visit https://www.empoweredpodcasting.com click “Buy Ticket,” and use code EPCLD50 before Friday, September 5th.Episode Highlights:[02:37] The #1 Podcast Killer Revealed[03:04] Why Are Podcasts Boring?[09:29] The Power of a Strong Intro[22:07] Amie McNee’s Jay Shetty Appearance[25:24] Was It the Wrong Show or a Bold Move?[41:51] Lessons for Podcasters & Creators[55:34] Tomorrow’s Hot Topic: Do Podcast Titles and Cover Art Really Matter?Links & Resources: Join The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcastingGet Your Tickets for The Empowered Podcasting Conference:www.empoweredpodcasting.comSubstack:www.substack.com Is Your Podcast Just Boring?:http://podnews.netAmie McNee’s Substack Article:https://amiemcnee.substack.com/p/i-went-on-one-the-biggest-podcast?r=20z401&utm_medium=ios&triedRedirect=trueRemember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7 am ET (US) on Clubhouse: https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0wOr Join us on Chatter: https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481dLive on YouTube: https://youtube.com/@marcronickBrought to you by iRonickMedia.com Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or [email protected]Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b
What this episode covers
Is your podcast too boring? It’s a question that makes even seasoned hosts squirm, but for beginner and intermediate podcasters, it’s the elephant in the recording studio. Today, we dive headfirst into the uncomfortable truth: most podcasts lose listeners not because of bad audio or lack of guests, but because they’re just plain dull. We break down the subtle signs your show might be putting people to sleep, as well as the reasons why even passionate creators fall into the “boring” trap. Midway through, we shift gears to dissect a headline that’s got the podcast world buzzing: author Amie McNee’s recent appearance on Jay Shetty’s “On Purpose” podcast. She went on to promote her book, but the response? Crickets. Was this a mismatch for her community, or a bold marketing experiment? We unpack the risks, the strategy, and what it means for creators everywhere.Labor Day Sale! Empowered Podcasting Conference tickets are 50% off this week only! Visit https://www.empoweredpodcasting.com click “Buy Ticket,” and use code EPCLD50 before Friday, September 5th.Episode Highlights:[02:37] The #1 Podcast Killer Revealed[03:04] Why Are Podcasts Boring?[09:29] The Power of a Strong Intro[22:07] Amie McNee’s Jay Shetty Appearance[25:24] Was It the Wrong Show or a Bold Move?[41:51] Lessons for Podcasters & Creators[55:34] Tomorrow’s Hot Topic: Do Podcast Titles and Cover Art Really Matter?Links & Resources: Join The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcastingGet Your Tickets for The Empowered Podcasting Conference:www.empoweredpodcasting.comSubstack:www.substack.com Is Your Podcast Just Boring?:http://podnews.netAmie McNee’s Substack Article:https://amiemcnee.substack.com/p/i-went-on-one-the-biggest-podcast?r=20z401&utm_medium=ios&triedRedirect=trueRemember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7 am ET (US) on Clubhouse: https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0wOr Join us on Chatter: https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481dLive on YouTube: https://youtube.com/@marcronickBrought to you by iRonickMedia.com Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or [email protected]Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b
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364 - Boring Content & Big Breaks That Go Nowhere
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