#364 Does Visual Generative AI Make Better Ads? Exploring AI Advertising Effectiveness

Businesses are increasingly considering the use of generative AI for work that historically relied on human creativity, including in the area of marketing and advertising. But can ads made with gen AI really be more effective than human-created ads? Professor Vilma Todri of Emory University Goizueta Business School joins Kathleen Hu and Jaclyn Phillips to discuss her recent research on the impact of visual generative AI on advertising effectiveness. Listen to this episode to learn more about how gen AI is being used in advertising and the implications for ad effectiveness and AI disclosure policies. With special guest: Vilma Todri, Associate Professor, Goizueta Business School of Emory University Related Links: The Impact of Visual Generative AI on Advertising Effectiveness Hosted by: Kathleen Hu, Cornerstone Research and Jaclyn Phillips, Proskauer Rose