364: Educate, Entertain, and Engage: Market Your Business Using YouTube and Facebook Live Videos with Lou Bortone

What this episode covers

Video Godfather Lou Bortone has been a pioneer and thought leader since YouTube launched in 2005. Lou is a popular speaker, author, and ghostwriter of six business books. He’s also the author of the forthcoming book "Video Marketing Rules: How to Win in a World Gone Video." Listen in as Lou tells us the easiest ways to get started and get good at video, as well as video marketing opportunities such as YouTube and Facebook Live. https://www.youtube.com/watch?v=JIpQBdYQTAk Quotes:                                                                                                                                    “No matter what the technology is, if your content isn't good, nobody's gonna watch it.” – Lou Bortone “Good video should either educate, entertain, or engage in some way, shape, or form. If it does one of those things, great. If it does all three, that's a home run.” – Lou Bortone “Just because you know the technology is there doesn't mean you know the content is there or have the courage to appear on video.” – Lou Bortone Takeaways: 01:53 Video marketing has transformed from a niche experiment to a mainstream business necessity. 02:35 Anyone can now be a broadcaster with smartphone technology, eliminating previous production barriers. 03:50 Facebook Live offers a low-pressure entry point for creating video content without high production expectations. 15:16 Content quality matters more than expensive equipment or slick editing. 17:19 Effective videos should educate, entertain, or engage your audience - ideally achieving all three. Resources Lou Bortone (Official Site) Lou's Blog (Blog) Lou's Courses (Courses)