364 Journalism and Sustainable New Media w/ Tracy Certo

It takes guts, vision, and intelligence to see where things are going before everyone else and act upon it. Tracy Certo is the founder and publisher of NEXTpittsburgh, an online magazine about the people advancing Pittsburgh and the cool and innovative things happening in the region.   Tracy previously started the first online publication in Pittsburgh as editor and then publisher 11 years ago and left to launch NEXT in 2014.   In this conversation, Aaron and Tracy discuss how Tracy has grown as a business person, how she prepared the launch NEXT, and how her team finds their stories.   Never miss one of our best episodes by subscribing to the newsletter.   Tracy’s Challenge; Diversify where you get your information.   Connect with Tracy Facebook Twitter Instagram Linkedin Website   If you liked this interview, check out our enormous catalog of interviews with Pittsburgh’s biggest influencers, top entrepreneurs, and largest power brokers.   Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition   If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay