364: Meet Kristel De Groot and Dive into How She Ended Up On Forbes' 30 under 30

In this episode you'll learn: • How Kristel realized the way foods influence our bodies from a young age, and then used this knowledge to help her husband Michael • Their journey to start the company and why online sales were key at the beginning • The reason that social impact means so much to Kristel and Michael, and when it became a big part of their company's mission • The way they ensure that they source only the best ingredients {and why they call the farmers they work with "Super Heroes"} • What questions we should all be asking about the food that we consume • How Kristel and Michael knew it was time to expand their team, and the biggest mindset shifts that had to be made • The way that YourSuper.com builds the customer experience into their marketing • The biggest challenges they've faced, how to draw the right team members to you, and much more! LINKS: https://yoursuper.com/  https://www.instagram.com/yoursuperfoods/ http://www.facebook.com/yoursuperfoods https://twitter.com/yoursuperfoods [email protected] https://www.actionagainsthunger.org/