365 – Pinterest Interest Targeting, Idea Pins and Promoted Pins with Cali Waege

Today we're covering 3 specific Pinterest strategies you can use right now to market your handmade products. We dive into Interest Targeting, Idea Pins, and Promoted Pins. And true to form, Cali has some amazing Ninja tips coming your away with regard to these features - and Pinterest overall. Cali is a Pinterest Marketing Strategist and owner of The Halcyon Hive - a marketing agency that helps female-led creative businesses leverage Pinterest as a powerful marketing platform. She'll help you grow your business by getting new subscribers, sales, and leads through an optimized Pinterest funnel. Consider this Part 2 – an extension of sorts from Episode #354 that aired in January of this year. In this prior podcast, Cali gave us a current look at the Pinterest platform and the role it can play for your business – very different from social media platforms. I encourage you to go back and listen to that. But as we were talking, it became clear there were other enhanced opportunities offered on Pinterest that needed more time to do them justice. So that’s what we’re going to get into here. A Pinterest 2.0 if you will. How Pinterest Is Different From Other Platforms What sets Pinterest apart from other social media platforms is that it's a search and discovery tool. The platform has evolved to be able to provide a full-funnel solution. There are more shopping opportunities on Pinterest. More businesses are uploading their catalog so people can go from this search and discovery and inspiration phase all the way to the final checkout. Pinterest looks at the content that you're saving and interacting with and will adapt to that. And this is where the algorithm comes in. You're constantly seeing what you're interested in. Pinterest is tagging our account, boards, and pins with interests. Pinterest Strategies For Handmade Business Pinterest Interest Targeting: Use keywords that people would be searching, Start by creating boards using the interest words <-- listen for all the details on this If you right-click on a board or pin and open it in an incognito tab (a private browser), it will actually show you the interests that it's being tagged to. <-- PRO TRICK! Listen to this full conversation for tons more tips & tricks on using Pinterest! Pinterest Idea Pins: Ideal pins are the newest pin format and they are taking over Pinterest. Create Idea pins that inspire people to take action. Some of the things you can create step-by-step guides DIY projects recipes recorded videos Features unique to Idea pins: Customize fonts, colors, music - similar to Instagram stories If your products are on Pinterest, you can tag them Tag other accounts You can tag up to 10 Topics (aka Interests) - use all 10 A bit longer than regular pins (Canva has the templates) Cannot be scheduled via Tailwind No links - Ideal pins are not clickable (but when people engage with them, they will see more of your other content so definitely worth your time) Because they're new, Pinterest wants to feature Idea pins. That means they will get more engagement and impressions in a shorter period of time right now.