366 - Lower Prices, Higher Profits with Naomi Boyer

from This Can't Be That Hard · host Annemie Tonken

Ever wonder what it actually looks like to build a profitable photography business on lower prices and higher volume? That's what this conversation with Naomi Boyer is all about.After a rough year in 2024 where inquiries were down and the business just felt like an uphill battle, Naomi decided to try going all in on something she'd been developing on the side: school and event photography built on a high-volume, streamlined model.The result? Was so great that she shifted her entire business model.This episode gets into the real mechanics of making a volume model work - not just the vision, but the actual tools, pricing logic, and workflow decisions that make it profitable rather than just busy. Naomi is honest about where volume photographers go wrong (usually by trying to cut costs in exactly the wrong places) and what she's built to make the numbers actually work.We dig into... How Naomi recognized the workflow she'd already built was more valuable than she realized Why volume pricing requires MORE business knowledge, not less The tools that make her system run The difference between "volunteer" clients (like school photos) and popup studio clients - and why the numbers are surprisingly different What she'd tell any photographer considering this model before they dive inNaomi also has a workflow resource for photographers who want to look over her shoulder at exactly how she runs these sessions - details below.Links: Get access to Naomi's School Photographers Playbook Get inspired by Naomi's work.Edit smarter, not harder: ImagenAISimplify your sales and client experience here GotPhotoBring your images to life with stunning prints at Color Inc Photo LabResources:New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.Long-time listener? Leave a review!

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This episode was published on April 28, 2026.

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