367: [BIZ] She Left Medicine to Build a Coaching Business—Here’s What Happened Next

What happens when you leave a stable, six-figure clinical career… to build something of your own?In this episode I sit down with returning guest Kate Johnston—former PA turned full-time coach and entrepreneur—to talk about what it actually looks like to walk away from medicine and build a business from the ground up.And spoiler: it’s not “build it and they will come.” We dive into the real, unfiltered lessons from Kate’s first years in business—from the identity crisis of no longer being “a PA” to the surprising skills no one tells you you’ll need (hello, marketing and sales).We also talk about:Why changing jobs doesn’t fix burnout (and what actually does)The difference between treating symptoms vs solving root problems (in both healthcare and business)How niching down transformed her business (and why it feels scary but works)The biggest mistake she made when starting—and what she’d do differentlyWhy “protecting your revenue” might be the smartest move you makeThe mindset shift that helped her reclaim her self-worth outside of medicinePlus, Kate shares how she helps women in healthcare break free from emotional eating and build a healthier relationship with food—without relying on willpower or quick fixes.This episode is for the clinician who’s thinking:  “There has to be another way.”Because there is. But it’s not what Instagram told you.Want Help Building Your Own Income Stream?If you’re sitting there thinking:“Okay… but what would my version of this look like?”I’ve got you.Grab Your Copy of the Side Gig Guide: www.tracybingaman.com/gigSPONSORS: ADVANCED PRACTICE PLANNING, LLC: advancedpracticeplanning.com/fiSERMO https://app.sermo.com:443/?sermoref=39d97a2c-f699-4f8b-b2f9-1eb131e18c75&utm_campaign=tell-a-friend Keywords: clinician entrepreneurship, PA to entrepreneur transition, starting a coaching business healthcare, emotional eating healthcare workers, burnout and career change PA, side business for clinicians, healthcare career pivot stories, building a coaching business from scratch, mindset for entrepreneurs healthcare, leaving clinical medicine