367: Courage Leads to Confidence: Breaking through Imposter Syndrome episode artwork

EPISODE · Sep 18, 2025 · 21 MIN

367: Courage Leads to Confidence: Breaking through Imposter Syndrome

from Profit by Design

Most business owners, even the most successful ones, wrestle with imposter syndrome. It’s not a sign that you’re failing, but it’s proof that you’re growing. In this episode, Melissa Kay and Dr. Sabrina Starling are uncovering the reasons why courage, not confidence, is the real key to shutting down imposter syndrome and leading your business with conviction. You’ll discover how to take action even when self-doubt screams the loudest, how to reframe fear into a force for momentum, and how to build the kind of confidence that sticks—no matter what. Profit by Design is a Tap the Potential production. Show Highlights:Dr. Sabrina’s experience with business owners who “play small” because of fear and anxietyThe journey is the beautiful part of our overall growth.Understanding the performance expectations we put on ourselvesGuess what? “When we mess up, we take our ‘pink slip,’ and we keep going.”Melissa’s experience with starting over and taking the leap Success is built from a pile of failures.What message are you sending to the universe?Examples of client success with courageous leaps into their purposeApproaching your value proposition with courage in today’s business worldThe Aha moment that transforms your mindsetDr. Sabrina’s advice to struggling business ownersMelissa’s advice to those who are holding backWant to know what’s holding you back? Get clear on your next best step by taking the Better Business Better Life Assessment.Resources:Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Find out more by clicking the link.For more information about The Coach Approach or to join us in the next round, click the link! Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.  Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group  Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.

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367: Courage Leads to Confidence: Breaking through Imposter Syndrome

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How long is this episode of Profit by Design?

This episode is 21 minutes long.

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This episode was published on September 18, 2025.

What is this episode about?

Most business owners, even the most successful ones, wrestle with imposter syndrome. It’s not a sign that you’re failing, but it’s proof that you’re growing. In this episode, Melissa Kay and Dr. Sabrina Starling are uncovering the reasons why...

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