#369: From Prison to Purpose with Erik Salzenstein

As a young man Erik Salzenstein struggled and battled with drug addiction, anxiety and greed.  His life spiraled out of control and he found himself in a courtroom facing prison time.   While serving his 4 years he made a decision to do whatever it was going to take to transform his life, and that's exactly what he did.  He spent his time relentlessly pursuing personal development and creating the future self he wanted to be.   After regaining his freedom, Erik realized that he had a burning desire to help other people create massive improvements in their lives.  Now he's on a mission to share his story and help people create the solid foundation they need to experience higher levels of achievement.   Whether you're a coach who wants to learn how to share your message with the world, or you're someone who is in need of your own life transformation, this episode will help put you on the right path.  Listen as we discuss: How his high school "weed network marketing biz" led him down the wrong path.  [4:32] Why the desire to feel needed and wanted became a dangerous thing.  [7:02] The day he found himself in a courtroom facing prison time.  [9:26] How he started changing his life while still behind bars.  [12:36] How did he find his purpose in life after getting out? [17:13] Two questions that have helped him achieve success.  [19:50] How did he start out as a coach and eventually build his biz to $20k per month? [21:13]  The 50/50 split between ordinary and extraordinary.  [23:55] The mistakes and self-limiting beliefs of most new coaches.  [25:59] How to price your services and avoid buying things you don't need yet. [29:46]  The basics you SHOULD focus on if you want a successful start.  [35:30] Should you be ultra specific with your niche and avatar?  [39:56] Why you shouldn't be scared to charge what your work is worth.  [44:04] How do you create content that sells in 2021?  [46:42] Do you need coaching to be a great coach yourself?  [50:52] This episode is brought to you by Belcampo.  Food quality matters, especially when it comes to the meat you eat!  Belcampo's farms produce only the highest quality grass-fed, grass-finished meat.  Their beef, lamb, pork and poultry is certified organic and humanely raised on a climate positive farm. Go to Belcampo.com/Jay and use the coupon JAY10, which normally saves you 10% but during their current special offer you'll receive 20% off your order!!  This episode is also brought to you by BiOptimizers. Their P3-OM Probiotics may be the most powerful proteolytic probiotic ever developed. The new, improved P3-OM 2.0 is 3 x time stronger than the original version, which was already incredible.  It supplies your gut with powerful protein-digesting bacteria that increase the pool of bioactive amino acids required for muscle growth and recovery. Go to www.p3om.com/renegade and use the code "JAY10" to receive 10% off your order.