369 – Quizzes for Product Based Businesses? You Bet! with Gen Furukawa of Prehook

We’ve got a fun topic on deck today – quizzes for your business! And I don't mean just a lead magnet quiz. You see quizzes all around – but honestly, I never really thought about it for a product-based business before. I’m not talking about quizzes where you find out what animal most represents your personality or what your hidden name is based on a birth month or day. Those are fun and all … but not for business. More Than Just A Lead Magnet Quiz We focus on how quizzes can be used to: Provide a personalized customer experience that leads to more sales Generate leads (aka a lead magnet quiz) &amp; market your business Increase customer order values Build engagement and interaction with your customers Create customer curiosity and satisfaction And much more We also dive into how to get started with a quiz, what questions to ask, and tons more! My guest Gen is the Co-Founder of Prehook, a leading quiz platform for Shopify merchants. Prehook helps hundreds of high-growth Shopify merchants sell more, accelerate list growth, and capture zero-party data with quizzes. He also hosts the eCommerce marketing podcast called Cart Overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their eCommerce revenues. Gen has been in eCommerce for more than 10 years. Prior to Prehook, Gen was part of the founding team and lead marketing at Jungle Scout, the leading software for Amazon sellers. Listen now to hear how you can use a quiz to grow your handmade business far above and beyond just a lead magnet quiz! Resources Mentioned Join us at the next Gift Biz Bash for free training + visibility! Quiz examples and use cases Tips &amp; Talk #61 - Put The Brakes On Selling Gen's Contact Links Website | Twitter| Linkedin Join Our FREE Gift Biz Breeze Facebook Community Become a Member of Gift Biz Breeze If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Click on your preferred platform below to get started. Also, if you'd like to do me a huge favor - please leave a review. It helps other creators like you find the show and build their businesses too. You can do so right here: Rate This Podcast Apple Podcasts | <a...