369: The Money Is Made In The Sale. Production’s Job Is To Protect That Profit

You hear us talk every week about the three-legged stool of business: selling work, doing work, and keeping score. Last week’s episode covered the first phase of selling work, and John DeLaurier shared details about the sales process he’s using right now with his company, Peach State Roofing. In today’s episode, Dave and John discuss the “doing work” part of the equation. You can sell a job for a lot of money, but if your production team can’t do the work profitably, you will lose a lot of money. Join us to learn more!   What you’ll hear in this episode: How to protect the customer experience with the proper systems for your proposal–and top-notch communication  Why it’s always better to over-communicate with the customer How Peach State Roofing is growing a referral base in 2024 (Reviews and referrals are key in bringing down your customer acquisition costs!) Why you need to price aggressively with your profit margin in mind What it takes to give a great customer experience and make sure your crew is equipped with the knowledge they need for each job How a pre-job conference helps protect your profit How small details can protect against huge profit losses that result when a one-day job turns into a 1-½ day job What it takes to be successful in the residential roofing world Why training is essential so your production crews are protecting your profit How to handle the difficult customer situations that result from miscommunication How John and Peach State Roofing handle change orders and their legal responsibilities to the customer How Dave developed his Perfect 10 Checklist to finish jobs correctly, guarantee quality control, and reduce callbacks Resources Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at [email protected]. or send me a text at (510) 612-1450. No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan. Vetted Sponsors Of The Roofer Show Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: http://get.ruby.com/theroofercoach. Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!Mentioned in this episode:SMA Support AdTired of spending all your time working in your business instead of on your business? SMA Support can be a game changer to get you back to running your business! They can give you an in house sales person, project manager, or customer support person, so you can focus on what you do best. Check them out at the link below and tell them Dave sent you! Check them out at: SMA Support