37. 3 easy ways to build your community on Instagram

I want more followers! I want more likes!These are literally the only 2 things that people are concerned with when it comes to Instagram.And yes, it can seem totally disheartening when it feels like you’re slogging your guts out showing up online and creating content and neither of these things feel like they are shifting.However, as I’ve learned from my own experience - the number of followers or likes you have have zero impact on the success of your business.And this is because there’s a huge difference between the people following your account and those who actually interact and buy. So in fact, the aim of the game is to stop focussing on growing an audience, and instead build a community.In this week’s episode, I’m sharing:The benefits of having an active community rather than a passive audienceWhy going ‘viral’ should not be part of your strategyHow to use IG stories to increase engagement and interaction with your brandA seriously underutilised tool on IG you can use to create a VIP experience for your communityLINKSLaura’s mastermind Freedom Empire is now open. Head to Laura’s Instagram @lauracanham_ and DM her the word ‘FREEDOM’ to access an insane earlybird offer before spots go live.Join Laura’s FREE weekly newsletter for all the juicy BTS goodness, VIP access to new programs and all the special offersDownload the FREE Life First Business BibleWork with LauraSales Secrets is a private podcast for female entrepreneurs ready to finally crack the code on selling with ease.