37. 8 Things I've Learned in 8 Years of Private Practice with Liz Fava

I've never been more excited about a podcast episode before! That's because I got to interview my favorite person of all time: my wife, Liz! If you've followed my journey for some time then you already know that I do what I do because of my wife and that first website we built for her therapy practice back in 2012. She was just getting started in private practice, heading out on her own and we knew nothing about marketing, ideal clients or how to get found in search engines. But we knew she needed a website and so I built her one in my free time. Fast forward to 2020 and Liz finds herself in her own office space with a full practice and a waiting list of clients. But it wasn't always that way, of course. In this week's episode of the Private Practice Elevation podcast, we dig into the nitty-gritty of my wife's 8-year private practice journey from zero clients to a successful practice. Not only is she good-looking, but she's got a ton wisdom to share from being in the trenches, going from a stressful, low-paying agency with a 2-hour commute to launching and growing her private practice in Atlanta. She knows what it's like when the clients aren't calling and she knows what has worked to get her to where she is today and she's sharing her biggest lessons with you. I'm extremely proud of her (obviously) but I know that this episode is going to give you the freedom to grow your practice in a way that's authentic to YOU. In This Episode, You'll Learn: A bit of our crazy love story and how we met in Thailand The one thing you absolutely need in order to successfully market your private practice Why just having a therapy website isn't enough to build your caseload and what you can do about it How to find out what works for YOU in your private practice marketing so that you can avoid overwhelm and enjoy marketing your practice How to recognize the seasons of your therapy practice and manage anxiety in slow seasons Why tracking your progress is important and what analytics you can measure to keep you motivated and achieve your goals That you have permission to do what you love in your practice and it you can be successful!