EPISODE · Aug 28, 2025 · 46 MIN
#37 Adam Fox: Canard Vineyards, How a Burned Winery Rose From the Ashes
from Serves You Right · host Andrew Roy
Napa Valley is filled with polished tasting rooms and corporate names, but Adam Fox and Canard Vineyard are holding onto something rare: authenticity. In this conversation, Adam shares his winding journey from film sets in Hollywood to the rugged rows of Napa vines, where he now serves as Managing Director of one of the last true estate-grown, dry-farmed vineyards in the valley .We dive into the fire that destroyed their 2020 vintage and how they turned tragedy into resilience with a community-focused rosé. Adam reveals how wine legends like Robert Mondavi and Joseph Phelps convinced Canard to preserve their 140-year-old Zinfandel vines, and what makes those bottles unlike anything else in Napa.This episode is a front-row seat to the fight for real wine in an industry often dominated by marketing gloss and additives. Adam’s stories of heritage, terroir, and perseverance remind us why wine is more than a drink, it’s living history.Expect to Learn:The untold story of Canard’s winery fire and their phoenix-like comebackWhy dry farming creates more authentic, terroir-driven winesThe secret phone calls from Mondavi and Phelps that saved Napa’s oldest ZinfandelHow climate change is reshaping the future of wine in CaliforniaWhat really goes into mass-produced wines vs. estate-grown bottlesWhy balance, not bigness, is the true key to pairing wine with foodSuggested LinksCanard Vineyard Official SiteService starts now.Follow the show: Spotify, Apple Podcasts, YouTubeI talk mostly to people in and around the service industry space. I'm looking to hear from the people I wish I could have talked to when I was coming up in restaurants. Said another way: I am trying to make sense of this wild, beautiful mess of a life, and help others that are feeling similarly confused and/or lost. You can find more of my work at my blog, and all my social links are at the bottom of that page.Classic Episodes You May Like:-#10:Nat Harry, cocktail expert!-#14: Dr. Shalini Bahl, mindful marketing-#22:Doug Frost MW MS-#23:Jeffrey Morgenthaler-#31:ET: Entrepreneur (and creator of Surfer on Acid)As always, I’m just here taking notes, trying to figure out what it all means.Cheers
What this episode covers
Napa Valley is filled with polished tasting rooms and corporate names, but Adam Fox and Canard Vineyard are holding onto something rare: authenticity. In this conversation, Adam shares his winding journey from film sets in Hollywood to the rugged rows of Napa vines, where he now serves as Managing Director of one of the last true estate-grown, dry-farmed vineyards in the valley .We dive into the fire that destroyed their 2020 vintage and how they turned tragedy into resilience with a community-focused rosé. Adam reveals how wine legends like Robert Mondavi and Joseph Phelps convinced Canard to preserve their 140-year-old Zinfandel vines, and what makes those bottles unlike anything else in Napa.This episode is a front-row seat to the fight for real wine in an industry often dominated by marketing gloss and additives. Adam’s stories of heritage, terroir, and perseverance remind us why wine is more than a drink, it’s living history.Expect to Learn:The untold story of Canard’s winery fire and their phoenix-like comebackWhy dry farming creates more authentic, terroir-driven winesThe secret phone calls from Mondavi and Phelps that saved Napa’s oldest ZinfandelHow climate change is reshaping the future of wine in CaliforniaWhat really goes into mass-produced wines vs. estate-grown bottlesWhy balance, not bigness, is the true key to pairing wine with foodSuggested LinksCanard Vineyard Official SiteService starts now.Follow the show: Spotify, Apple Podcasts, YouTubeI talk mostly to people in and around the service industry space. I'm looking to hear from the people I wish I could have talked to when I was coming up in restaurants. Said another way: I am trying to make sense of this wild, beautiful mess of a life, and help others that are feeling similarly confused and/or lost. You can find more of my work at my blog, and all my social links are at the bottom of that page.Classic Episodes You May Like:-#10:Nat Harry, cocktail expert!-#14: Dr. Shalini Bahl, mindful marketing-#22:Doug Frost MW MS-#23:Jeffrey Morgenthaler-#31:ET: Entrepreneur (and creator of Surfer on Acid)As always, I’m just here taking notes, trying to figure out what it all means.Cheers
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#37 Adam Fox: Canard Vineyards, How a Burned Winery Rose From the Ashes
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